Day three of the Adobe Community Summit was the second day of talks by various folks at Adobe. The day was jam packed with more content and information than presented the previous day. Read on for more...

Starting things off right was JohnnyL, senior vice president of the Creative Solutions business unit. JohnnyL was a dynamic speaker who showed off some of the new stuff coming with the next version of Creative Suite. I'm not a design person and even I was very impressed with the demo's and general performance of the next version.

JohnnyL focused on the Adobe Media Player (AMP) next. He started off by asking the question: "Why do we need yet another media player?" His answer was AMP is about subscribing to content, having the content downloaded to your system giving you the ability to watch the content when you want. In some cases without respect to whether you are online or offline. AMP is Adobe's first public AIR application that ties itself into the metadata piece of the production process of content creation. He gave several examples of how AMP could refresh content giving it greater distribution as well as the ability to monetize content through unique advertising models. Everything he discussed is available today with the Adobe Media Player, so check it out.

Bill Perry, an evangelist for mobile and devices at Adobe, has spoken at the summit for the last two years. This year wasn't much different as he talked about the current landscape of mobile and how Adobe was playing a large part in this space. He spent a bit of time talking about the Verizon Media Store, an online ringtone store built by Adobe and launched quite silently by Verizon. Many popular artists are represented in the store which allows you to preview ringtones and ringback tones and purchase them for your phone directly through the store. Bill also spent some time talking about Adobe Device Central, a little used (it seems) application for emulating mobile devices. The current version of Adobe Device Central ships with many handset profiles allowing you to build and target FlashLite content for specific handhelds. Moving forward, Device Central will continue to push the envelope of mobile content authoring making it easier for developers to create and deploy applications.

Next up was Adam Lehman, platform evangelist for Adobe. Adam took the stage to talk about the next version of ColdFusion and he seemed incredibly rushed. A rumor was floating about that Adam's time on stage was going to be cut short which seemed like another blow for ColdFusion developers from Adobe. Nevertheless, Adam made good use of his time delivering an excellent talk on some of the potential features of ColdFusion. I wish I could say more - really I do - but if half of what Adam discussed makes it into the shipping version of ColdFusion, developers will be really really happy.

Joel Geraci gave a talk on the next version of Acrobat, Adobe's flagship PDF creator and reader suite. Everything Joel covered cannot be made public, but I wanted to point out I was pretty impressed with what he had to say. To me, PDF's are the most boring thing in the world. It's a topic that is very hard for me to get excited about. Joel did a good job of reeling me in and piquing my interest in this product. There are some very interesting things coming that I feel are going to cause people to turn their heads remarking: "Say what? You can do that?"

Next up were folks from the hosted services end of the business. Many people forget that Adobe has this division most commonly known for the Acrobat Connect product. They're also responsible for the latest incarnation of Kuler, a color theme and swatch creation utility. Kuler added some new features recently. The first allows you to upload a photo and create a color theme from the photo. Kuler will select tones from the photo that match well together and display the swatches used to create the theme. Taking this concept a bit further you can instruct Kuler to create your photo-sourced theme based on mood or context. If you choose bright, Kuler will choose bright tones from your uploaded photo. It was pretty neat to see this in action in a demo. You can try it today if you visit

One final thing I want to mention about Kuler is a plugin for Mac OS X's color swatch tool. The folks at Lithoglyph Software created Mondrianum, which plugs Kuler into the color chooser app which powers most of OS X's applications.

Next up was John Nack, senior product manager for Photoshop. John kept well within NDA territory, so unfortunately there isn't much I can share. However, John covered some of the new and innovative things coming in the next version of Photoshop and Bridge. Like I said earlier, I'm not a designer, but some of the things John demo'd in a super alpha version of Photoshop make we want to get more into design. I can't wait to hear reactions from these new features as they are made public knowledge.

The last talk I want to cover was on Flash Media Server 3 covered by Kevin Towes. While Kevin did spend a considerable amount of time talking about new features in Flash Media Server 3 (some of which have been made public in the announcement of Flash Player 10) he also talked about some interesting statistics related to video:

  • 134 million Internet users watch video online
  • 75% US Internet users watch videos online
  • 9 billion video clips have been watched to date
  • 181 mins of video is watched per viewer per month
  • 68 video clips are watched per viewer per month
One thing Kevin covered that received immense adulation from the crowd was 360 degree video panning and zooming in Flash. Yes, I said 360 degree video panning and zooming. To see this in action, check out this demo shown at the NAB conference earlier this year. The third section of the video shows photographers trying to get shots of surfacing whales. If you pan slightly to the right at the start of the video you'll see a whale surface right next to the boat. A little later in the video are jumping snowboarders. Try pausing the video as one of the snowboarders jumps. Then, pan 180 degrees and watch them land. Jaw dropping! This sort of immersive experience in video is completely fantastic and provides an interesting element of interactivity.

At the end of the day everyone was ready to unwind with food and drinks. And thanks to Tom Ortega, one of the key organizers of the 360Flex conference, and David Hassoun, also an organizer of 360Flex and employee at RealEyes Media, we did just that. Tom, David, and their respective organizations paid for pizza and beer for about 40 people at Amici's in downtown San Jose. The pizza, beer, and company were all fantastic. Many thanks to Tom and David for taking care of all of us.

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This entry was posted by Aaron West on May 18, 2008 at 1:02 PM. It was filed in the following categories: User Groups, ColdFusion, Adobe Community Summit 08, Adobe Community Experts. It has been viewed 12394 times and has 2 comments.

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2 Responses to Adobe Community Summit 2008 - Day 3

  1. Hey Aron

    Quick correction - David is the owner and founder of Realeyes Media and speaker at 360 Flex among many other conferences. ;)

    But definitely props to him as well as the 360Flex guys!

  2. Ahh okay, so he's not just an employee he's "the man." Thanks for the correction John.